The biggest factor in determining whether a person will purchase from or work with a brand is trust. When you work with bloggers, your brand’s message becomes humanized. No longer are your potential users hearing from a business, but from real people just like them. Blogging allows for natural storytelling, that informs people about a place, product or service in an engaging way. Unbiased, organic storytelling is powerful, and has the ability to deliver your brand’s message in a way that can lead people to believe in your message.